Sellers Information
The Many Advantages of Listing Your Property with Us
Coldwell Banker Mammoth Real Estate is part of the world-wide Coldwell Banker network. Our listed properties are displayed on the Coldwell Banker corporate Web site that has vast and far-reaching capabilities. Through our network, each property is displayed on Realtor.com, Zillow/Trulia, Homes.com and all major online real estate sites which include Coldwellbanker.com and Mammothrealestate.com, as well as the Coldwell Banker Mammoth Real Estate site. We maintain top rankings on Google and other search engines which allows us to offer our clients a significant advantage. Our corporate branding as well as our position as one of the top-producing real estate offices in Mammoth, are just a few of the reasons listing your home with us will provide the best opportunity for success! We receive approximately 98% of our leads from our Web presence and our location on Main Street, next to Schats Bakkery, brings significant walk-in business. Our agents are professionals and very experienced working in our local, Mammoth Lakes, and Eastern Sierra markets. We are a real team of professional and experienced agents and we produce results for our clients!
“Choosing The Right Agent Can Make The Difference!”
Setting the Listing Price
Pricing your home is the first step. Achieving the optimal price is the result of both objective research into comparable properties and knowledge of the current local market.
The right price should:
- Attract qualified buyers
- Allow you to achieve the best possible profit in the current market
- Sell your property as quickly as possible
Buyers, first and foremost, use price to determine which properties they want to view. It is important to remember that, although you ultimately determine the price, the value of the home is determined by the buyer. Buyers will compare your property to other similar properties that are on the market. Overpricing is a common problem that can cost you both in time and money. Agents never have control over the market and you should never select an agent because of price! A good agent will be honest with you and offer an educated opinion based on their research and the current market.
I will provide you with Comparative Market Analysis; comparables of sold and current listings of similar properties. This is vital in determining a realistic price at which to list your property. This will take into account location, amenities, upgrades, and the condition of your property. Appraisal is another important consideration as a buyer will, probably, need to secure a mortgage. If the property does not appraise, that may cause escrow to be delayed or canceled…no one wants that to happen!
The first few weeks of your listing are the most important time and will generate the most activity. A property that is priced properly will create urgency for agents and buyers. Buyers who have seen other properties in their price range are waiting for the “right home” to come along and that is why well-priced properties usually sell quickly. There are buyers waiting!
Marketing Your Property
- Your listing will appear on the Mammoth Real Estate Website and Coldwell Banker National Website, reaching millions of potential buyers
- Your property will be marketed with the Mammoth Lakes Board of Realtors (Multiple Listing Service).
- Your property will be advertised on all of the major real estate Websites where buyers search for properties. My listings are featured on Zillow, Trulia, Realtor.com, and others to be highly visible to potential buyers. Additionally, it will appear as a “Featured Property” on my personal real estate Website (in rotation).
- For all Mammoth properties, a Brokers’ caravan, with refreshments and marketing information tailored to your listing, will be held to introduce your listing to local agents and brokers.
- Weekend open houses will be held, when possible, to promote your property and to find buyers.
- Networking with other agents is a valuable tool I use to promote your property to their buyers.
- A Coldwell Banker Mammoth Real Estate sign and marketing materials are maintained at your property and a lockbox is placed for easy showings (when appropriate).
- Availability and Accountability – I am accessible by e-mail and phone to discuss your listing, to provide updates, and to answer questions that may arise. I am fully committed to representing you to my full ability and with my total focus and energy.
- You will be provided with feedback from other agents and potential buyers who have viewed your property.
There are many factors that determine the successful sale of a property. As your agent, I will help you prepare your property for sale. A clean, uncluttered, attractive property will show best and I will provide tips on how to present your property in an appealing, positive light.
From the moment I take the listing, I will personally handle every detail until the sale is achieved and escrow has closed. It is my goal to make this a pleasant and rewarding experience for you.
Appraisals and Home Inspections
Sometimes a pre-listing home inspection and appraisal is a good idea. The appraisal can prove a valuable tool in validating the listing price and establishes an objective value. The inspection can help to anticipate any potential problems that will need correcting and make the home more attractive to a buyer. It can also save time and help to create a faster escrow. Another idea is to pre-buy a home protection policy in order to offer a home with a warranty to the buyer. Any or all of these ideas can provide a seller with an “edge” in a competitive market.